Last Updated: May 2026
Reactive Gunworks ("we," "us," "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, who we share it with, and your rights. It applies to all interactions with reactivegunworks.com and any purchases made through it.
Information We Collect
Information you provide:
- Name, billing address, and shipping address
- Email address and phone number
- Payment information (processed securely — we do not store full card numbers)
- Account login credentials
- Communications you send us (support emails, form submissions)
- FFL dealer information for firearm transfers
Information collected automatically:
- IP address and approximate location
- Browser type, operating system, and device identifiers
- Pages visited, time on page, referring URLs
- Cookie and tracking data (see Cookies section below)
Information from third parties:
- Payment processors: transaction confirmation
- Shipping carriers: delivery status and address verification
- Analytics providers: aggregated usage data
How We Use Your Information
- Process and fulfill orders, including FFL transfer coordination
- Communicate about your order, shipping, and returns
- Verify eligibility and comply with federal and state firearms laws
- Send transactional emails (order confirmations, shipping notifications)
- Send marketing emails if you've opted in — you can unsubscribe at any time
- Improve the Site, detect fraud, and troubleshoot issues
- Comply with legal obligations
Firearms Recordkeeping
As a federally licensed firearms dealer, we are required by law to collect and retain certain information related to firearm purchases, including buyer identification and transfer records. This is mandated by ATF regulations and is not optional. These records may be subject to ATF inspection and are retained as required by federal law, independent of your consent or any deletion request.
Sharing Your Information
We do not sell your personal information. We share it only in these circumstances:
- Service providers: Payment processors, shipping carriers, email providers, and analytics partners who process data on our behalf under confidentiality agreements
- Receiving FFL dealers: Your name, address, and order details are shared with the dealer you select to complete your transfer
- Legal compliance: We may disclose information to law enforcement, the ATF, or other government agencies when required by law or valid legal process
- Business transfers: If Reactive Gunworks is acquired or merges with another entity, your information may transfer as part of that transaction
Cookies
We use cookies and similar technologies to operate the Site and analyze traffic:
- Necessary cookies: Required for the Site to function (cart, sessions)
- Analytics cookies: Help us understand how visitors use the Site
- Marketing cookies: Used for relevant advertising if you've consented
You can control cookies through your browser settings. Disabling certain cookies may affect functionality.
Email Marketing
If you opt in to marketing emails, we may send you product announcements, promotions, and updates. Unsubscribe anytime via the link in any email or by contacting support@reactivegunworks.com. Transactional emails about your orders are not affected by marketing opt-out.
Data Retention
- Order and transaction records: Minimum 7 years (tax and business compliance)
- Firearms transfer records: As required by ATF regulations (currently 20 years minimum)
- Marketing data: Until you unsubscribe or request deletion
- Account data: Until you close your account or request deletion
Some data cannot be deleted due to federal retention requirements, particularly ATF-mandated firearms records.
Your Rights
Depending on where you live, you may have the right to:
- Access a copy of the personal information we hold about you
- Correct inaccurate information
- Request deletion (subject to legal retention requirements)
- Opt out of marketing communications
- Request your data in a portable format
Utah residents: The Utah Consumer Privacy Act (UCPA) provides the rights listed above. To exercise them, contact support@reactivegunworks.com.
California residents: The California Consumer Privacy Act (CCPA) provides additional rights, including the right to know what personal information is disclosed for business purposes. We do not sell personal information. For CCPA requests, contact support@reactivegunworks.com.
Security
We use reasonable technical and organizational measures to protect your information, including encrypted transmission (SSL/TLS), access controls, and PCI-compliant payment processing. No system is perfectly secure — we cannot guarantee absolute protection.
If a data breach affects your personal information, we will notify you as required by applicable law.
Children
This Site is not directed to anyone under 18. We do not knowingly collect information from minors. If you believe we have, contact us at support@reactivegunworks.com and we will delete it.
Third-Party Links
Our Site may link to other websites. This Privacy Policy does not apply to those sites — review their policies separately.
Changes to This Policy
We may update this policy from time to time. Changes take effect when posted with an updated date. Continued use of the Site after changes constitutes acceptance.
Contact
For privacy questions, requests, or concerns:
Reactive Gunworks
Email: support@reactivegunworks.com
Phone: (801) 300-2121
